The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness empirical measurement to compete and thrive in the global attention economy.
TV 360 captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.
TV 360 captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
Parrot Analytics CEO and Founder Wared Seger was invited to present the latest innovations in audience attention measurement at the International Emmys executive board meeting. In his keynote presentation he demonstrated the newest metrics that content executives must use to capture audiences in an attention economy.
Photo Credit: The second annual Global TV Demand Awards host and presenters. Pictured from left to right are: (…)
The world’s first and only data driven TV awards show will be streamed live from NATPE Miami Marketplace (…)
Image: High School Musical: The Musical: The Series, Disney+ Once again, we have a switch in the most (…)
Esai Morales (Titans) joins the list of presenters at the world’s first and only data driven TV awards (…)
Wells Fargo Securities wrote that between November 17-23, 'The Mandalorian,' was the 'most in-demand show in OTT and overall on a linear+OTT basis', citing data from Parrot Analytics.
One strike against 'One Day at a Time' may have been that it didn't have a strong international audience, according to data from Parrot Analytics.
Disney+'s flagship show is the best new series launch of the year, but demand lags well behind Netflix's 'Stranger Things,' according to figures from Parrot Analytics.