Data driven content workflows

The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness empirical measurement to compete and thrive in the global attention economy.

Trusted by the smartest minds in global media

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Welcome to the era of empirical measurement

TV 360 Platform

TV 360 captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.

All Markets

TV 360 captures demand signals in every country on the planet.

All Languages

Our language-agnostic platform uncovers global demand for local productions.

Across Platforms

We measure total market demand across SVOD, AVOD, linear and cable.

Powering the content industry

Answer one question and put our thinking to work on your challenges.

1. Who are you in the industry?

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Wells Fargo Securities wrote that between November 17-23, 'The Mandalorian,' was the 'most in-demand show in OTT and overall on a linear+OTT basis', citing data from Parrot Analytics.

December 3, 2019
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One strike against 'One Day at a Time' may have been that it didn't have a strong international audience, according to data from Parrot Analytics.

March 14, 2019
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Disney+'s flagship show is the best new series launch of the year, but demand lags well behind Netflix's 'Stranger Things,' according to figures from Parrot Analytics.

November 11, 2019

Unlock the magic of content

Discover how a partnership with Parrot Analytics will help you capture more value from global content opportunities.