Demand-driven marketing is the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Appeal to your target markets based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
TV 360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.
Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.
Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.
Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.
"Analysis of the U.S. market indicates that Apple’s shows generated fairly modest levels of demand immediately post-release, in the 24-hour period following the Apple TV Plus launch."
"'The Mandalorian' recently became the most in-demand series in the world. For the seven days ending December 1, the Star Wars spinoff was 31.9 times more in-demand than the average title on a global basis."
We are extremely excited to be working with Parrot Analytics, to help us refine our content strategy. As a company we strive to be as data driven as possible, and Parrot Analytics’ reports will allow us to refine our content selections and monitor our investments on the territory.
In our keynote titled "The Science of Popularity: Winning the Multi-Platform Game", Parrot Analytics CEO Wared Seger explores why conventional measurement tools just aren’t providing an accurate picture of which TV shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services.