Welcome to the era of empirical measurement

TV 360 Platform

TV 360 quantifies global demand for content using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms.

TV360 Platform
Global Perspective icon

Gain a global perspective

With Parrot Analytics' cross-platform TV measurement, you can compare content demand across countries and gain valuable insights into the popularity of individual titles and overall content trends in over 100 countries. Understand demand for all content regardless of what platform a title is airing on, whether linear, cable, SVOD, TVOD or AVOD.

TV360 Platform - Global Perspective
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Compare multiple formats

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Compare
React icon

React to audiences quickly

Adjust marketing and programming with cross-platform data; our demand-based television measurement system tracks the popularity of titles in all countries, in real time. With demand data at your fingertips you can now truly understand how popular a title is on any given day.

TV360 Platform - React
Contextualize icon

Contextualize competitor moves

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Contextualize
Sales icon

Prioritize sales and marketing effort

Gain an immediate understanding of market rank for individual titles and franchise brands to help you prioritize marketing and partnership efforts. Brand rank can be established for any time period such as the most recent daily data and all the way back to early 2015.

TV360 Platform - Sales
Analytics icon

Learn from the past

Leverage demand data to understand the TV business in its entirety. Assess and compare the popularity of different types of TV content across platforms and languages. Directly compare digital originals, premium cable shows or any other type of show, no matter where in the world they come from.

TV360 Platform - Analytics
Portfolio icon

Leverage advanced portfolio grouping

Maximise insights with our advanced portfolio feature: Create a grouping of titles based on genre, sub genre, original network, release type, country of origin or even mood which can then be plotted using time series. Any portfolio can be compared with any other portfolio.

TV360 Platform - Portfolio
Inputs icon

Go to the signal source

Gain the ability to track the objective performance of content across all source channels. Parrot Analytics’ raw signal analysis enables decision making supported by empirical raw data inputs from peer-to-peer downloads/streams, Wikipedia views, YouTube views and many more global data sources.

TV360 Platform - Inputs
Content icon

Make content decisions based on knowledge, not guesswork

With TV360 you gain immediate access to Parrot Analytics’ TV industry expertise. Find out what the latest format, genre, country and regional trends are, and learn something new from our comprehensive industry “deep dives”. Each week your TV360 industry library is updated with new whitepapers, reports and expert analysis.

TV360 Platform - Content

TV 360: The global attention measurement platform

Unlocking the Magic of Content

Register your interest for our upcoming Basic account tier or talk with our partnerships team about our advanced industry workflows designed for more complex business needs.

Enterprise

Apply strategic decision-making for the entire content lifecycle

All Pro Features +

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    Acquisition module
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    Advertising module
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    Concept testing and development module
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    Competitive analysis module
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    Finance and strategy module
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    Global OTT expansion module
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    Infrastructure optimization module
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    Investment module
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    Marketing module
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    Production module
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    Recommendations module
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    Sales and distribution module
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    Sports demand module
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    Talent demand module
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    Media investment module

Pro

Analyze TV content with in-depth metrics, context and raw signals

All Basic Features +

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    100+ markets
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    Cross-platform global TV demand analytics
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    Pre-release content demand
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    Title-on-title comparison
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    Season-on-season comparison
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    Customized reporting workspaces
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    Demand breakdown and raw signals
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    Portfolio title/platform analysis
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    In depth TV context metrics such as franchisability, longevity and momentum

Basic

Monitor TV content with industry trends and analysis on a global scale

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    Exclusive reports updated weekly
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    Title-specific insights and metrics
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    10,000+ TV series
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    25+ markets
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    Global top show insights
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    Platform content trends
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    Industry news dashboard